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WHY MANAGED IT SERVICES?
Managed IT services refers to when a company chooses to outsource the handling, management, and maintenance of their IT systems to a third party in order to make their operation smoother and more efficient. Many companies are adopting this approach and it seems the trend of utilizing managed IT services as a third party extension of one’s own organization or business is going to grow further in upcoming years, with a predicted growth rate of 12.5 percent between the years 2017 and 2020. 

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This year, BIG changes are expected afoot for the likes of Twitter, Facebook and others. With all these updates, it can be rather difficult to predict the future of social media. With that caveat in mind, here’s a look into the future at what we should expect from social media in 2015.

Videos are going to play a vital role in Social Media. Twitter is on the way to launch it's version of Video ads. Many people are expecting it to be similar to "Vine" but there's no official confirmation on this yet. On the other hand, Facebook is more focused on its newly launched Video Ads. By these moves, we can expect a year full of Videos!

Paid Media ­ All social Media sites especially Facebook is focusing on Paid Media rather than organic. So, if you need exposure of your business over Social Media platforms you have to emphasize on Paid Adverting campaign in your Marketing strategy.

Can’t Get Rid of Ads - As per Facebook's new algorithm, you will see more paid content on your timeline. Using 'Newsfeed Ads' by Facebook and 'Promoting Tweets' by Twitter, marketers can showcase their content to the specific targeting audiences.

World of Smart Phones ­ It’s a known trend that people are using mobile phones as part of their life. So Marketers are exploring the option of targeting people who are using smart phones. For instance, Facebook Ads has come up with a special targeting option only for Smartphone users.

Apps Integration - Almost all the Social Networking sites are providing the options to promote your mobile apps in front of your audience. Facebook and Twitter are providing special ad segment for App Advertising.

Ready to generate more business through social media or mobile apps? Contact us for a free consultation! 

Happy Socializing!!

Probably the most important question for SEO’s or Site Owners in 2014 would be – "Could my website survive a manual or algorithmic Google penalty?"

Over the past two years, as Google's Webmaster Spam team gets better at identifying tactics, we have seen the number and frequency of algorithmic updates and manual penalties increase. This only looks set to continue over the next couple of years.

So how can you adjust your tactics to get results without risking everything?

Here are some ideas for content, link building, technical, offline, local, social and mobile considerations to create an overall picture of what search engines see as a 'good' site and help you renovate your SEO strategy for 2014. Just to let you know, we have been working successfully and carrying out on most of these strategies since the last year. In fact we have already included them in our SEO deliverables as well.

Content

Using content as the foundation of your SEO strategy is not a new concept, but the definition of "good" quality content is ever-changing. Although the Panda update punished sites with thin content, there still are sites which use such content to rank higher. It might help temporarily, but will definitely affect in the long run.

Good content:

·        Drives traffic through searches related to your industry
·        Builds authority in the eyes of users and search engines
·        Increases engagement with your brand on social media